Our story

East Peak was founded by two friends who fell in love with running Mt. Tamalpais in Marin County. Over time, we found ourselves searching for gear that was more durable, more comfortable, and built for the unique demands of the trail. When we couldn’t find what we wanted, we decided to make it ourselves.

We started small: a lightweight hat with a wide brim that could shield you from the sun, wick away sweat, and stand up to the wear and tear of long days on the trail.

That first hat became the foundation of East Peak and our mission to create gear that makes trail running more comfortable, accessible, and enjoyable for all.

Our ethos is simple: we only make products we love ourselves. Every piece is thoughtfully designed, tested, and refined so you can trust it to perform when it matters. Trail running is about the people, the adventures, and having fun — not worrying about whether your gear can keep up.

Whether you’re hitting the trails for the first time or training for your next ultra, we hope you love our gear as much as we do.

Our tagline: Run wild, strange, and free

For us, trail running is more than a sport — it’s a way to connect with nature, ourselves, and our community. Our tagline, Run wild, strange, and free reflects this.

To run wild is to embrace the outdoors and the adventure of the trails. To run strange is to follow your own path and to not take it too seriously. To run free is to shed expectations and celebrate the simple joy of movement.

We believe when we run wild, strange, and free, we open ourselves to the best that life has to offer.

Our principles

  • Durability over disposability

    We aim to make gear that lasts and doesn't harm our environment. Simple as that.

  • Only make what we love

    If we wouldn’t wear it, trust it, and take it on our own adventures, we won’t sell it to you—everything in our lineup we stand behind.

  • Performance with purpose

    Our gear is designed to excel on the trails without sacrificing comfort or style. Whether you're racing to the finish line or just soaking up the views, East Peak has you covered.

  • Community-first

    Supporting local running communities and our environment is at the core of everything we do. 5% of our profits go towards projects that protect public trail access and connect communities to nature.

  • Evolution is essential

    We have a lot to learn. We're committed to continuously improving and adapting to meet the ever-changing needs of our environment, community, and customers.

Style

We're inspired by both the landscapes and the counterculture of the Bay Area. We love bold patterns, tie-dye spirals, and rainbows. Our color palette includes hues from the early morning skies, as well as the rich tones of the dirt and native plants of Marin County. 

Community

A core objective for East Peak is to serve our incredible local running communities. We've been humbled by the support fellow runners and small businesses have shown us. Each of you has and will continue to play a vital role in our journey. We’re excited to pay things forward by backing projects that support and maintain public access to our local trails.